Witches of East End is an American television series based on the book of the same name by Melissa de la Cruz. The series premiered on Lifetime on October 6, 2013. Set in the fictional seaside town of East End, it follows the lives of a family of witches – Joanna Beauchamp (Julia Ormond) and her two grown-up daughters, Freya Beauchamp (Jenna Dewan Tatum) and Ingrid Beauchamp (Rachel Boston), as well as her sister Wendy Beauchamp (Mädchen Amick).