Envision a solution where the partition between the digital and physical landscapes no longer exists. To solve this we sought to create a fully integrated, 'seamless' retail environment. Seeking digital excellence in both customer frontend and technical backend. In part the solution was to create new interactions; expanding on product details, assortment, and real-time availability; while pairing brand owned social media streams and user generated content. The other part was to deliver these experiences through leading edge technology. To better connect consumer and product we sought to create an adaptive environment which engages the consumer respective to their journey. Three custom built multi-user, multi-touch terminals expanded the brand experience with product information and online purchasing options. Focus groups and user analysis further validated our concept while strengthening insight into today's consumer expectations.